The True Believer Classics Robert Cialdini—New York Times bestselling

Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings

#1 NEW YORK TIMES BESTSELLER • ONE OF TIME MAGAZINE’S 100 BEST YA BOOKS OF ALL TIME

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The True Believer Classics Robert Cialdini—New York Times bestsellingIts theme is political fanaticism, with which it deals severely and brilliantly. New Yorker The famous bestseller with concise insight into what drives the mind of the fanatic and the dynamics of a mass movement (Wall St. Journal) by the legendary San Francisco longshoreman. A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believerthe first and