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9Th Impression) Boasts a Brand-New Orange Cover
the Topics Covered Include Awareness - the Metaskills of the Leader
Ward Offers an Alternative View
Fundamentals of Branding
Penguin Dict of First Names 9Th Impression) Boasts a Brand-NewWhat's in a Name? Rather More Than You Might at First Suspect, for Names Are Steeped in History and Myth and Have Much to Tell Us About Our Past, Our Beliefs Even Our Personality Traits. Now Fully Updated for Its Second Edition, With 150 New Entries, "The Penguin Dictionary of First Names" Takes a Close Look at Over 5,000 Examples, Ranging From the Familiar to the Comparatively Obscure, Drawn From All Parts of the English Speaking World. Detailed and
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